Case Study · HR Tech

PulseHR: Zero Critical Issues
in 45 Days

How an HR software platform achieved brand entity recognition across every major AI system in record time — starting from scratch.

← All Case Studies
HR Tech · HR Software Platform

PulseHR: From Invisible to AI-Recognized Brand in 45 Days

HR Tech · HR Software Platform · 45-Day Engagement

Before Score
63/100
After Score
92/100
Timeline
45 Days
The Challenge

HR software in a crowded category. AI citation: zero.

PulseHR had grown steadily as an all-in-one HR platform serving mid-market companies. They'd invested in a clean product, strong onboarding experience, and a content team producing weekly HR guides and compliance updates. But as AI systems became a primary discovery channel for HR software buyers, PulseHR had a problem: they weren't in any AI-generated software recommendations.

A Seraph audit revealed the issue was concentrated and fixable. Unlike some clients with hundreds of scattered issues, PulseHR had 22 critical and high-severity problems — but they were foundational ones. The brand entity wasn't confirmed, their SoftwareApplication schema was malformed, and AI systems had no reliable way to categorize PulseHR as an HR software product. Fix the foundation, and the citations would follow. Seraph made that path clear in 60 seconds.

  • SoftwareApplication schema malformed on core product pages
  • Brand entity unconfirmed — AI systems misclassifying the product category
  • No FAQ schema on any feature or comparison pages
  • G2 and Capterra review data not in structured markup
  • Zero AI citations found across ChatGPT, Perplexity, and Claude
Initial Findings — Day 1 Audit
Severity Finding Impact
Critical SoftwareApplication schema malformed on all feature pages AI systems unable to reliably classify PulseHR as a software product
Critical Brand entity unconfirmed in Google Knowledge Graph Brand queries returning competitor Knowledge Panels — brand not disambiguated
High AggregateRating schema absent — 340 G2 reviews invisible Star ratings not appearing in organic results — CTR disadvantage vs. competitors
High FAQ schema missing from 18 comparison and feature pages Competitor FAQ rich results capturing buyer-intent queries
Medium OpenGraph incomplete — missing description on 34 blog posts Reduced sharing quality and AI preview context for articles
Low Sitelinks search box not configured Brand SERP experience below competitor standard
The 45-Day Timeline

Fastest turnaround in our case study library.

Day 1
Seraph Audit — 22 Issues Identified
Full audit completed. 22 critical and high-severity issues documented. Seraph's LLM fix prompts generated for each finding. Dev team briefed and sprint planned same day.
Days 3–10
Schema Foundation Fixed
SoftwareApplication schema rebuilt and deployed across all product pages using Seraph's generated fix prompt. AggregateRating schema added for 340 G2 reviews. Star ratings appeared in Google within 8 days of deployment.
Days 11–20
Entity Confirmation
Organization schema updated with founding date, employee count, industry classification, and product category. Wikipedia stub created. Google Business Profile optimized. Wikidata entry submitted. Knowledge Panel requests submitted.
Days 21–35
FAQ & Content Layer
FAQ schema deployed on 18 comparison and feature pages. Blog posts restructured with clear Q&A format for AI answer compatibility. HowTo schema added to 12 HR process guides. Seraph Score reached 88.
Day 45
Zero Critical Issues. Score 92.
Final Seraph audit confirms zero critical or high-severity issues remaining. Brand entity recognized in ChatGPT, Perplexity, and Claude. PulseHR appears in "best HR software for mid-market" AI answers for the first time.
The Results

45 days. Foundation fixed. Brand recognized.

0
Critical Issues Remaining
+37%
AI Citation Rate
+24%
Organic CTR
92/100
Final Seraph Score
What Changed
  • PulseHR now cited in ChatGPT, Perplexity, and Claude for HR software comparison queries
  • Knowledge Panel confirmed — brand disambiguation resolved across all major AI systems
  • 340 G2 reviews now visible in organic results via AggregateRating — star ratings showing
  • Inbound demo requests from AI-referred traffic up 31% in the 30 days post-optimization
  • PulseHR team runs monthly Seraph audits to maintain score above 90

"We fixed every critical issue Seraph flagged in 45 days. By week 7, PulseHR was appearing in AI answers for the exact queries our buyers use. The ROI was clear before the engagement was even over."

AL
Aisha Lim VP of Marketing, PulseHR
← Brightway Agency All Case Studies →
Could this be your story?

Run your free audit today

See your Seraph Score across SEO, LLMO, and Schema in under 60 seconds. No credit card required.

Start Free Audit →

Results in under 60 seconds · Cancel any time