How a forward-thinking SEO agency embedded Seraph into their client onboarding workflow and transformed their LLMO service offering.
Digital Agency · SEO & LLMO Services · 12 Clients · 90-Day Rollout
Brightway Agency had built a strong reputation in technical SEO over seven years. But by early 2025, every client discovery call had the same new question: "Why aren't we showing up in ChatGPT?" and "What are you doing for AI visibility?" The agency had answers for traditional SEO — but no framework, no tools, and no deliverable for LLMO.
Their first approach was manual: researching LLM citation patterns, building custom schema audits in spreadsheets, monitoring AI answers by hand. It was slow, inconsistent, and unscalable across a 20-client roster. They needed a system that could give every client the same quality of LLMO insight without burning their team on custom research for each engagement. Seraph became that system.
Brightway's leadership ran a pilot across their 12 most active retainer clients — diverse industries including SaaS, healthcare, legal, and e-commerce. Each client received a Seraph audit at onboarding, a 30-day prioritized fix roadmap, and monthly re-scores to track progress.
Ran Seraph audits across all 12 clients. Average starting score: 51/100. Identified 340 total schema issues across the portfolio, 94 of them critical severity. Built prioritized fix roadmaps for each client using Seraph's LLM prompts.
Team executed priority-1 and priority-2 fixes across all clients using Seraph's LLM fix prompts to generate schema blocks. Average time per client dropped from 10 hours to 3 hours. All 94 critical issues resolved across the portfolio by day 45.
Introduced Seraph Score as a primary monthly KPI alongside traditional rank tracking. Clients received score progress charts alongside AI citation monitoring reports. 11 of 12 clients renewed retainers — citing the new AI visibility reporting as a key factor.
"We run Seraph for every new client now. It's become the foundation of our onboarding audit. Nothing else gives us this level of LLMO insight — and clients love seeing the score move month over month. It made us indispensable."
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